In 2006, Playframe developed the ZOOM Container for Egger Gruppe Zoom collection a showroom in the form of light and sound tube. The brand experience was audiovisual. Konzeptlicht was responsible fort the lighting design and the programming of the container. Indirect lighting below the walkway generated dynamic changes in colour that gave the interior an even coverage. Eight white ring-shaped LED strips pulsed rhythmically and moved towards the backlit ZOOM logo at the end of the walkway.